Apple stores won't be the only places consumers can purchase the Apple Watch on April 24. A few high-end fashion stores will also offer the smartwatch to their customers.

Apple Watch

Apple clearly wants the Apple Watch to appeal to an audience beyond the typical technology gadget adopters. According to Women's Wear Daily:

In tandem with the April 24 launch, select specialty stores will sell individually chosen selections of the Apple Watch: Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin. It is understood 10 Corso Como in Milan will also get the product at a later date. In addition, Hong Kong-based specialty retailer Lane Crawford is to preview the Apple Watch in its personal shopping Platinum Suites from April 10 in Hong Kong, Shanghai, Beijing and Chengdu locations.

The article stated that the Apple Watch will also be made available as a preview experience for shoppers at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London starting on April 10. It added:

It is understood those stores will host shop-in-shops in high-visibility locations custom-designed to support high service quotients, with Selfridges putting the smartwatch in its Wonder Room, Isetan on its ground floor and Galeries Lafayette on its first floor amid European brands. The size of the installations could not be learned, but are to incorporate bespoke tables that display the watches under glass with special lighting and animations. Sales specialists are to assist customers in discovering and trying on different models, also ensuring the setup so they are fully operational when they leave the shop.

It's likely that these retail locations will offer the Apple Watch Edition, which will have prices starting at $10,000. Apple has already recruited supermodel Christy Turlington Burns to show how she is using the Apple Watch to help her train for running the Virgin Money London Marathon.

Source: Women's Wear Daily