Market Share

iPad usage dominates North American tablet market numbers in latest report

Apple's waning tablet market share with slow iPad sales may be have been over exaggerated given the new tablet market share data. While it's true that iPad market share have slipped slightly, Apple still commands a lead with 79.9 percent of the tablet usage market in Q4 2014 in North America, down from 81.1 percent from a year ago.

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Apple leads smartphone charge claiming most market share

ComScore had released its mobile market share data for the September 2014. In terms of OEM market share, Apple took the lead with 41.7 percent market share whereas Android was seen as the leading platform with its market share divided between Samsung, LG, Motorola, and HTC. On the Android device manufacturer side, both Samsung (29%) and LG (6.9%) showed a slight uptick in market share compared with the prior quarter ended in June, whereas both Motorola (5.4%) and HTC (4.4%) suffered a small decline of 0.5 and 0.4 percentage points respectively.

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Demand for iPhone 6 boosts iOS market share in Europe

The latest data from Kantar WorldPanel shows that the recent launch of the iPhone 6 and iPhone 6 Plus has boosted Apple's sales numbers, with iOS now accounting for 15.4 percent of the market share in the five big European territories. Android still accounts for a majority of the market share at 73.9 percent, with Windows Phone coming in third place at 9.2 percent.

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Q1 2014 smartphone market share report shows strong performance for Apple

While increasing market saturation and fierce competition in the smartphone space may be a concern, the latest market share stats from IDC show no evidence of both Apple and Samsung slowing down. Numbers published for the first quarter of the year show Apple closing the gap between itself and the rather dominant Samsung.

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Vector 21: Ben Bajarin on the state of global smartphones

Ben Bajarin of Techpinions talks to Rene about the growth of smartphones, the segments that are emerging, what marketshare really means, and what comes next with wearables, automotive, and more.

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Why market share doesn't (yet) matter in mobile

For years now I've been arguing that market share doesn't matter in mobile. Only I was wrong. Not about market share not mattering, but about why it doesn't matter, at least not yet. Charles Arthur, however, does a fantastic job explaining why. The Guardian:

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Latest metrics say Apple is either doomed by newbies, or poised to kill with pros

Metrics are fun. You can pretty much read into them whatever you like. The latest example if this CIRP study, as reported by Ina Fried of AllThingsD:

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Apple vs. Android: The marketshare mentality, and why it's a mistake

Last week Techpinions.com posted a really good editorial by John Kirk discussing how much of a joke it is to consider Android the winner in the smartphone space simply because they have the most market share. The very next day, Business Insider tech editor Jay Yarow pubished a post with a headline that read, “Apple Should Be Furious That It Has Such A Tiny Sliver Of The Smartphone Market.” Here's John Gruber’s response at Daring Fireball. And here's my take...

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Apple reportedly once again top US smartphone vendor, increases lead over Samsung

Apple was the top smartphone vender in the United States between December and February according to the latest comScore report. Apple captured 38.9% of a smartphone market of 133.7 million people, up 3.9% from the last measurement period.

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Making dollars and sense of Apple’s enormous share of mobile computing profits

For the last few years, industry pundits have been reporting on the surprising gap between Apple’s share of shipments compared to its share of profits. Investors care more about profits than market share.

On Monday of this week, John Paczkowski of AllThingsD wrote another one of these stories, quoting a report from analyst Tavis McCourt of Raymond James. Tavis is a sell-side analyst, and we’ve met many times at various trade shows and analyst events. I think he’s a smart guy, so I am happy to pay attention to stuff that he writes. And it does raise a really interesting question...

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