Everything research
IDC released their quarterly report on worldwide smartphone market share by operating system today, and the chart looks more or less as you'd expect: Android has kept ballooning (59% market share), while iOS maintained a respectable second place (23%), while Symbian (6.8%) and BlackBerry (6.4%) continued their downward spirals.
The annual Millward Brown BrandZ survey was released recently, with Apple holding fast to its number one spot. Apple's brand worth for 2012 actually grew 19% since last year to $183 billion, followed by IBM with $116 billion brand worth, and Google which dropped a down a rank.
Mobile game developer and publisher MocoSpace recently polled 10,000 players to find out "Y U Play?", and the most striking data showed that a whooping 31% if respondents were playing games in the middle of class. Just about as many respondents were playing mobile games because they were bored as those who played because they actually enjoy the games.
Just in case we needed any more convincing that people love their iPhones, the American Customer Satisfaction Index has found through recent surveys that Apple's smartphones are leaving customers the happiest. The iPhone scored 83 on their system, compared to to Nokia, LG and HTC who are all tied at 75.
Samsung has snagged the top smartphone vendor spot from Apple, a throne Apple had just claimed in Q4 2011. Apple's Q1 2012 smartphone market share sat at 24.2%, while Samsung enjoyed a slight lead with 29.1% of all smartphone sales worldwide.
The loyalty of Apple customers is well-documented, but according to the latest research data from NPD, iOS devices are doing a good job of raking in new customers, too. For over one in four iPad owners, the tablet is their very first Apple product.
Apple Stores gross more than 16 times the U.S. average revenue per square foot of retail space per year, according to new research by RetailSails. $300 per square foot annually is considered respectable, while the U.S. average in malls is around $341. And what does Apple make? $5,626.
Apple now has 13.5% of the U.S. mobile market (i.e. not just smartphones), according to recent survey data. Combined with Motorola's drop to 12.8% market share, that puts iPhone in third place behind LG (with 19.4%) and Samsung (25.6%). comScore's data was gathered from 30,000 American mobile customers in the three months leading up to February, and also examined smartphone operating system market share. Of course Android is ruling the roost with 50.1%, which climbed 3.2% since November, while iOS sits at 30.2%, which only grew 1.5% in the same time frame. Meanwhile, BlackBerry and Windows Phone saw drops of 3.2% and 1.3%, respectively.
A recent survey of 5,600 U.S. high school students found an impressive 34% used the iPhone. Another 34% owned a tablet, and of them 70% were using an iPad. 86% intend on buying a smartphone, with 51% opting for iOS, versus 22% of those who are interested in Android. 40% of those surveyed were planning on buying a new iPhone within the next six months. Expected iPad purchases are even higher; 19% of teenagers are going to get a tablet in the next six months, and of them, 80% will be buying an iPad. The survey was conducted by analyst firm Piper Jaffray.
IDC has recently published projections reaching out to 2016, when they forecast iOS devices will snag 17.3% market share of all connected devices - that includes computers, media tablets, and smartphones.
