When TiPb posted on Mplayit, being a huge iPhone and Facebook fan, I decided to take a closer look and here's what I found -- Mplayit takes browsing and buying iPhone apps to a whole new level. Mplayit is an application on facebook, or a website on your iPhone, that allows you to find apps, read a description, rating and an iTunes link to download them. Sound familiar? There's more, Mplayit not only does these things well, but also gives you YouTube videos of apps and ways to share the app. In facebook you can share on your wall or send a message. There are also links to share via Twitter or email. On the iPhone, you can share via the mail app.
Apps can also be added to Mplayit's "collections" feature. Simply click the add to my collection link on your favorite app. Mplayit will also "learn" over time what apps to recommend to you based on what you add to your collection. You can search for apps by typing the name in the search box, or you can choose to look at apps based on category.
I am very excited about this new way to browse apps for your iPhone. The added value of video and wide array of sharing options along with collections make this one compelling alternative to the iTunes app store.
Have friends that don't have an iPhone? That's ok, word on the street says that Mplayit will be launching soon on BlackBerry and Android platforms. Check out the screenshots below for examples of the desktop app and iPhone webpage. You can read more about Mplayit on their corporate site, or on Twitter.