Survey

Apple tops 2012 brand value chart

The annual Millward Brown BrandZ survey was released recently, with Apple holding fast to its number one spot. Apple's brand worth for 2012 actually grew 19% since last year to $183 billion, followed by IBM with $116 billion brand worth, and Google which dropped a down a rank.

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31% of smartphone gamers are playing in class says survey

Mobile game developer and publisher MocoSpace recently polled 10,000 players to find out "Y U Play?", and the most striking data showed that a whooping 31% if respondents were playing games in the middle of class. Just about as many respondents were playing mobile games because they were bored as those who played because they actually enjoy the games.

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iPhone tops yet another customer satisfaction survey

Just in case we needed any more convincing that people love their iPhones, the American Customer Satisfaction Index has found through recent surveys that Apple's smartphones are leaving customers the happiest. The iPhone scored 83 on their system, compared to to Nokia, LG and HTC who are all tied at 75.

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State of the Mobile Nations Survey: Phone buying habits

Help Mobile Nations help you! Yes, the network behind iMore -- and all your favorite smartphone and tablet communities -- wants to get a little more insight into your phone buying habits. When the iPhone 5 hits this fall, will you be pre-ordering online or lining up at an Apple Store? Will you be getting it on-contract, or buying officially unlocked? (And if you're planning on buying something other than an iPhone, we'd love to know how you're planning on buying that too!

The survey will only take you two minutes or less, and we really appreciate your time. Thanks!

Take the Survey now!

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iOS gamers spend five times more money on games than Android gamers

Most players on iPhone and iPad tend to spend more money than those playing on an Android device -- five times more, to be exact. This according to a Newzoo study that examined the growth of mobile gaming in Europe and North America. It showed that there are now 101 million American mobile gamers, 69% of which are playing on smartphones and 21% play on tablets. Of them, iPhone claimed 19 million gamers, which is 28% of everyone that plays games on a smartphone. Surprisingly, the iPod touch managed to snag nearly as many with 18 million players. As you might expect, the iPad rocks the tablet gaming world with 12.7 million gamers (a 60% slice of the whole tablet pie).

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One in ten men would take a new iPad over a new lover

A recent survey by UK-based online casino RoxyPalace found that 11% of single men would prefer to have a new iPad rather than a new lady-friend. In fact, 3% would even be willing to leave their current partner for the iOS tablet.

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Apple passes Motorola to become third largest mobile manufacturer in U.S.

comScore's recent survey data reveals that Apple now has 13.5% of the U.S. mobile market (i.e. not just smartphones). Combined with Motorola's drop to 12.8% market share, that puts iPhone in third place behind LG (with 19.4%) and Samsung (25.6%).

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Survey says 34% American high school students use iPhone, 40% expecting to buy one

Analyst firm Piper Jaffray recently revealed data from their survey of 5,600 U.S. high school students, which included an impressive 34% adoption rate for the iPhone. Another 34% owned a tablet, and of them 70% were using an iPad.

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State of the Mobile Nations survey: The point of the stylus

Steve Jobs put an end to the Newton project, in part because he hated the concept of using a stylus. The original Palm Pilot was a runaway hit -- in part because of the use of the stylus and its handwriting recognition. Now, Palm is dead and Apple is ginormous and Samsung is trying to bring the stylus back with the Galaxy Note line... So, who was right?

Just as the iPad is reaching the stratosphere in usage, the stylus is making a comeback.

We ran a quick poll and the initial results were intriguing enough we wanted to get a better sense of just what was going on across all platforms and all of our mobile communities. So here's a short survey. Does the stylus inhibit or amplify your touch screen experience? Let us know!

Take the Survey!

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43% of recent U.S. smartphone buyers bought iPhone

Nielsen has wrapped up their latest market research data, and in the three months leading up to February, 43% of U.S. smartphone buyers got an iPhone. By comparison, 48% had bought an Android phone, and 5% picked up a BlackBerry.

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