Make your app free, and Apple will distribute it via AppStore and iTunes for free (and eat the costs, see below). Charge for it, however, and Apple will give you the same deal it gives Big Music: 70% for you and 30% for Apple.

How does it stack up across the commercial space? What do other publishers/distributors take?

Retail? Maybe 50%. Amazon Advantage? 55%. Typical book publisher? 90%. Record industry? (Is there a number higher than 100%?)

Bottom line, out of its 30% Apple is paying for hardware infrastructure, internet bandwidth, software development, maintenance and support, credit card transactions and accounting, and is now adding in update notification, not to mention the unbelievably huge storefront that is iTunes and (will be) AppStore.

Says Apple CEO Steve Jobs:

We don't intend to make money off the app store; the split with the music companies is about the same. We give all the money to the content owners and the developers here, and the 30% that pays for the store, that will be great.

Volume pricing will be the name of the game (or productivity app!)

If Craig Hockenberry of Twitterific fame is any indication, developers may have already figured this out:

Hell yeah. Automatic updates, handling transactions (including refunds, etc.), bandwidth, etc. adds up. People who complain about 30% have never dealt with the retail sales channel.

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Latest And Best Prime Day Deals

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

The newest device in the Echo family, the Show 5, is now down to just $50
Echo Show 5
$49.99 $89.99 Save $40

It's only been on the market since May, but it hasn't escaped the Prime Day price cuts.

Amp up your home security with these huge Prime Day discount on nearly all Ring products
Save on Ring products today only

Whether you need a video doorbell, whole home alarm system, or some lights to brighten a dark area, Amazon has it all marked down today!

These huge price drops on the entire Galaxy S10 lineup might be one of the best Prime Day phone deals we'll see
Samsung Galaxy S10 128GB unlocked Prism Black Android smartphone
$599.99 $900.00 Save $300

We love the Galaxy S10, and we love deals. This combines two of our true loves in one!

Scour Amazon Warehouse's deals to save an extra 20% on tech and more through Prime Day
Extra 20% off Amazon Warehouse

Amazon Warehouse sells a myriad of items in varying conditions, from refurbished to open-box, used, warehouse-damaged, and more. It's a great place to snag a deal, and now Prime members can save an extra 20% off select items at checkout.

There's never been a better deal on the Ring Video Doorbell 2 than this pre-Prime Day offer
Ring Video Doorbell 2 (Certified Refurbished)
$89.99 $169.99 Save $80

Amazon is taking $80 off the certified refurbished Ring Video Doorbell 2, which lets you see and speak with visitors at your front door no matter where you are in the world.

More Prime Day Deals