What you need to know
- Jeff Pu believes the iPhone 12 will cost more than the iPhone 11.
- The analyst predicts a $50 price increase due to new features for the phone.
- An increase would be notable considering the rumor Apple will not ship a charger with the phone.
While some analysts and rumormongers are predicting that Apple will drop the price of the iPhone 12 because of the potential lack of a charger and headphones in the box, one analyst is running in the opposite direction.
Reported by MacRumors, Jeff Pu, an analyst at Chinese research firm GF Securities, is predicting that Apple will actually raise the price of the iPhone 12. The analyst says that new features such as 5G and OLED displays will drive the price of the new phone up by about $50.
Pu believes that, despite the rumor circulating that Apple will remove the wall charger and headphones from the box and sell those accessories separately, demand for the iPhone 12 will remain the same.
With a $50 increase from the iPhone 11, the base model 5.4-inch iPhone 12 would cost $749 without a charger or headphones. Apple is, however, expected to keep the lightning cable in the box that the iPhone ships with.
Other analysts and those in the rumor game have said that the 5.4-inch iPhone will start at $649, a whole $100 less than Pu's prediction. We'll have to wait until September to know for sure which direction Apple is going.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.