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Apple announces new Purple finish for the iPhone 12 in time for spring

Apple Iphone 12 Spring21 Purple
Apple Iphone 12 Spring21 Purple (Image credit: Apple)

What you need to know

  • Apple has announced a new Purple color for the iPhone 12.
  • The color is reserved for the iPhone 12 and will join the rest of the colors currently available.

At its April event, Apple has surprised everyone on earth with a new color for the iPhone 12.

The company has announced (opens in new tab) a new Purple color for the iPhone 12 and the iPhone 12 mini. Tim Cook called it a perfect color for spring.

Apple Iphone 12 Spring21 Durable Design Display Us

Apple Iphone 12 Spring21 Durable Design Display Us (Image credit: Apple)

Greg Joswiak, Apple's senior vice president of Worldwide Marketing, says that the new color "adds another bright and fun option to the lineup, and we think customers are going to love it."

"The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it ... This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone."

In addition to the new color for the phone, Apple is releasing new colors for its MagSafe Wallet and iPhone cases to pair nicely with the Purple iPhone.

Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

Apple Iphone 12 Spring21 Magsafe Accessories01 Us

Apple Iphone 12 Spring21 Magsafe Accessories01 Us (Image credit: Apple)

The new color for the iPhone 12 and iPhone 12 mini will be available for pre-order this Friday, April 23, and will be available on April 30th.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.