Apple announces two new Apple Watch Pride bands and a watch face

Apple Watch Pride Band And Face (Image credit: Apple)

What you need to know

Apple is celebrating International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT.)
There are two new Apple Watch Price bands and a new watch face.

As Apple celebrates International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT) the company has also announced two new Apple Watch bands and a whole new watch face. The announcement came via an Apple Newsroom post.

Today's watch face and band announcements are just the latest of a continued link between Apple Watch and Pride.

Since the introduction of Apple Watch Pride Edition in 2016, Apple's unique Pride bands have been a visible illustration of the ways in which the company stands with, supports, and is proudly made up of members of the LGBTQ+ community. Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history. Recognizing that inclusion and equity are core goals of the LGBTQ+ movement, and that diverse and multiracial activists have been at the heart of this community from the start, this year's offering honors that history as well as the work still ahead.

Apple Watch Pride Nike Sport Loop (Image credit: Apple)

The new watch face is perhaps a little busy for some, but its colors are particularly important. Apple's designers have added additional colors to the traditional rainbow colors, as the company notes.

The Pride Edition Braided Solo Loop artfully weaves together the original rainbow colors with those drawn from various Pride flags to represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations. Black and brown symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals. The unique band features stretchable recycled yarn interwoven with silicon threads, designed for ultracomfort without buckles or clasps. To ensure the best fit, customers can choose from 12 available lengths of the Braided Solo Loop.

Pride Apple Watch Braided Solo Loop (Image credit: Apple)

The two bands offered are of the Nike Sport Loop and Braided Solo Loop variety, both set to be available later today.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.