Here's what the Apple Car could have looked like, according to top insider

Canoo Lifestyle vehicle
(Image credit: Canoo)

We may never get to see the long-in-development Apple Car, but we may have a closer idea of what it would've looked like.

In his Power On newsletter, Mark Gurman of Bloomberg said the Apple Car could've looked something like the Canoo Lifestyle minivan shown above.

It's certainly an interesting look, but as Gurman reported last week, Apple's indecisiveness and hubris caused the project to stall so we don't have a true look at how it could have looked.

"The Apple car’s circa-2020 design resembled the Canoo Lifestyle Vehicle — a futuristic van with rounded edges — but it had dark black windows with an adjustable tint," Gurman explains, pointing to an all-glass sunroof, white exterior, and whitewall tires with a black center.

The car was optimized for Level 5 self-driving (the highest level of automation), despite offering a minimal interface. One source told Gurman that the car made you feel like you were in a "contoured bubble", and the car would accommodate four passengers comfortably.

Volkswagen ID Buzz Prototype

(Image credit: Volkswagen)

The Apple "Bread Loaf"

It's been a while since Jony Ive was part of the Apple design process, but Gurman notes a prior vision of the car looked akin to a 1950s Volkswagen Microbus and was dubbed the 'Bread Loaf', while another version "looked nearly identical to the 2017 Volkswagen ID Buzz prototype."

That second one is interesting because some Apple employees moved to Volkswagen in the mid-2010s, but subsequent efforts took shape to the point where Tim Cook and COO Jeff Williams gave a speech at the company's test track in Arizona to commit to development in 2020.

By the time Apple canceled the project, its last major design had dropped from Level 5 automation down to Level 2, re-adding the steering wheel and pedals.

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Lloyd Coombes

Lloyd Coombes is a freelance writer with a specialism in Apple tech. From his first, hand-me-down iMac, he’s been working with Apple products for over a decade, and while he loves his iPhone and Mac, the iPad will always have his heart for reasons he still can’t quite fathom.

Since moving from blogging to writing professionally, Lloyd’s work can be found at TechRadar, Macworld, TechAdvisor and plenty more.

He’s also the Editor in Chief at, and on the rare occasion he’s not writing you’ll find him spending time with his son, or working hard at the gym (while wearing an Apple Watch, naturally). You can find him on Twitter @lloydcoombes.

  • Just_Me_D
    If true, I do not find that vehicle’s exterior appealing.
  • Ledsteplin
    Downright ugly vehicle.
  • Annie_M
    I agree! It's really awful.
  • Wotchered
    It's like a mini version of a VW camper, if it was as good, it would be worth looking at !
  • HowardBrazee
    I never believed in the Apple Car. I think that full self-driving is still at least a decade away. I know Musk says that the reason for Tesla's evaluation is the self-driving technology, but once it's available, everybody will have it. Now Apple could have a head start and *sell* it to car manufacturers.
  • Ledsteplin
    Wotchered said:
    It's like a mini version of a VW camper, if it was as good, it would be worth looking at !

    Not at the price they'd likely charge.