Apple Via del Corso, the first Apple Store in central Rome, opens soon

Apple Store logo
Apple Store logo (Image credit: iMore)

What you need to know

  • Apple will open a new store in Via del Corso, Rome.
  • The store will be the first to open in the center of the city.

Apple's first central Rome store, Apple Via del Corso, looks set to open soon after photos of external features show Apple is teasing its arrival.

The store, according to local reports, currently has multiple Apple logos on its windows. Each is carved from marble – a stone that is woven into Italy's history.

Via Google Translage:

The company explains that the campaign pays homage to the artistic and creative tradition of Rome, choosing marble as a symbolic element: the stone that in Italy, and especially in the capital, architects and sculptors have used over the centuries to express their talent and create masterpieces. . It is in marble that the Apple logo finds a new reinterpretation, and Carrara marble is also the predominant stone in the Via Del Corso store, a further reference to the history and design of the Eternal City.

Apple Via Del Corso

Apple Via Del Corso (Image credit: Olivier Hess Photography)

There's no indication of exactly when we can expect Apple Via del Corso to open, but it's clear Apple is pushing ahead with its schedule to add another retail location to its growing Italian presence.

The new store is set to just miss the arrival of the new M1 iMac but it's likely to be a stunning place to check out those new colors once it does open its doors for the first time.

While the Apple Store isn't always the best place to find the best iMac deal, there's no doubting its convenience, especially when seeking support.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.