In a new interview, Apple's Jony Ive an Tim Cook, and other company executives sat down with Bloomberg to discuss 3D Touch on the new iPhone 6s and iPhone 6s Plus. In the interview, the execs touch upon how 3D Touch came to be, including the long winding road of development in an effort to get the experience just right.
According to Apple design chief, Jony Ive, 3D Touch on the iPhone has been a long time in the making, spanning a multiple years of development time. Phil Schiller expands on the point, noting the difficulty in engineering the experience:
Apple's Craig Federighi expanded upon this point, delving into some of the unique challenges of engineering a unique experience while dealing with technical hurdles, such as interpreting force while accounting for gravity and the orientation of the device:
The whole interview is a fascinating read, and even includes some tidbits about setting up the event keynote and Jony Ive's promotion to design chief. For much more, be sure to check out the full interview from Bloomberg at the source link below.