Apple finally offering customization options for Macs in India

16-inch MacBook Pro (2019)
16-inch MacBook Pro (2019) (Image credit: Apple)

What you need to know

  • Customers can now customize Mac orders in India.
  • Previously, Apple did not offer users customization and upgrade options, only standard configurations.
  • Customers can enquire about configure-to-order and build-to-order Macs from Authorized Resellers in the country.

Apple is now offering customers in India the option to customize their Macs before purchasing, a long-absent service in the country.

As reported by TechCrunch today:

Apple is finally giving customers in India the ability to order customized versions of iMac, MacBook Air, Mac Mini and other Mac computers.The Cupertino-giant has started to offer a full-range of the Mac portfolio with configure-to-order (CTO) or build-to-order (BTO) option in India, allowing customers in the country to request specific custom needs such as additional memory or storage when they purchase a computer.

The report notes that prior to this, users could only buy standard configurations of all of these devices. Now, customers will be able to contact their local Apple Authorized Reseller to discuss various upgrade options to specs like RAM, storage space, processors, and more.

Over on Apple's India website, users can now see the various options available in the 'Compare Mac Models' portion of the site. Apple's India website directs customers to Authorized Resellers in the country, as it does not currently directly operate a retail business in the country. According to the report, Apple remains on track to launch its online store in India this year despite the COVID-19 pandemic. Furthermore, Apple is opening its first-ever Apple retail store in the country next year.

The news of customizable Macs will be a welcome addition to the purchasing experience in the country, as it will give users the option to buy various Macs with improved specs such as RAM and hard drive, rather than choosing from Apple's standard configurations.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9