What you need to know
- Apple has named five new Vice Presidents in the company.
- Four are internal promotions while one is a returning executive.
- Apple has also been hiring aggressively in the health space recently.
Apple's senior leadership has seen a decent amount of shakeup this year, and that trend continues today. Bloomberg reports that Apple has elevated four of its senior-level employees to Vice President roles within the company. They have also brought back a marketing executive who was part of the early iPhone marketing team.
Paul Meade, who has been leading hardware development of Apple's rumored and very much expected augmented reality headset, has been promoted to Vice President of Hardware Engineering. Jon Andrews, who works closely with Senior Vice President of Software Engineering Craig Federighi on the company's software architecture, has now been named Vice President of Software Engineering. Gary Geaves, who has worked on audio technology to drive the HomePod and AirPods, has been promoted to Vice President of Acoustics, a new role at the company.
Kaiann Drance has now been elevated to Vice President of Marketing. Drance has taken a bigger role in iPhone marketing over recent years, even taking the place of Phil Schiller as the keynote speaker to debut the new iPhone 11 at Apple's September event. Bob Borchers is a previous executive who is now returning to Apple after leaving the company for roles at Dolby and Google. Borchers, who had previously worked at Apple as a Senior Director for iPhone, will now take on the role of Vice President of Marketing with a focus on iOS, iCloud, and Privacy. Both he and Drance will report directly to Greg Joswiak, Apple's Vice President of Product Marketing.
These are positive moves as Apple has seen some of its senior leadership depart in recent months. Angela Ahrendts, who had lead Apple's efforts in retail, left the company in February. Jony Ive, one of Apple's longest-running leaders, also departed to start his own design company. Deirdre O'Brien has since taken on the role of Senior Vice President of Retail and People, while the company's Chief Operating Officer Jeff Williams has taken on a bigger role in design.
Apple has also been hiring aggressively in the Health team as well, recently hiring on a Cardiologist from Columbia University. On the company's Q4 earning call Tim Cook said that "there will be a day in the future that we look back and Apple's greatest contribution will be to people's health."
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
A promotion in software engineering?! Every release is introducing buggy new features and bugs for existing features. This is what they call “failing upwards”.
Apple are probably amazed that their staff actually managed to release iOS on time, even if it barely worked. I should mention that it's normal for existing features to break sometimes, the nature of software development is that parts rely on other parts so when one bit is changed, it can have a domino effect
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