Apple highlights Canadian artists in new 'Behind the Mac' ad

Behind The Mac Canada
Behind The Mac Canada (Image credit: Apple)

What you need to know

  • Apple has released its latest Behind the Mac ad.
  • The new ad features a number of artists and creatives in the Candian music scene.

Apple has released its latest Behind the Mac ad and this one is all about the Canadian music scene.

The new ad, which was uploaded to the company's Canadian YouTube channel, highlights the people that add to the music culture in the country.

Behind the Mac, Canadians are making a major impact on global music culture through their creativity. And doing it on a Mac.

If you enjoyed the music in the new ad, it is "Hot," a new single from Freq Motif & Just John. You can check it out on Apple Music below:

Apple's Behind the Mac ads are iconic and the company has continued to release them highlighting a number of creatives that use the computers. From Bono to Pharrell to Lady Gaga, a ton of composers, artists, directors, and others have made their way into one of the ads over the years.

It almost seems that Apple has been releasing more Behind the Mac ads lately. The Mac as a whole is going through a bit of a revolution since the company announced the new Apple Silicon processors and released the first Macs with the new chips last year.

This year, Apple has already announced and released the new iMac with its complete and colorful redesign. The company is also expected to announce the new 14-inch and 16-inch MacBook Pro sometime this fall which is also rumored to feature a complete redesign that includes a new M-Series processor as well as upgrades to the display and ports.

If you want to figure out which Mac is best for you, check out our list of the Best Mac in 2021.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.