Skip to main content

Apple isn't even on the map when it comes to smart home speakers

Amazon Echo Dot on a bookshelf
Amazon Echo Dot on a bookshelf (Image credit: Amazon)

What you need to know

  • Amazon continues to dominate the smart home speaker market.
  • Google has slowly made gains over the last few years.
  • Apple continues to be nonexistent in comparison.

Apple's HomePod is a truly impressive smart speaker that easily sports the best audio quality out of most, if not all, smart speakers in existence today. The "smart" side of the speaker has also continued to see improvements with better Siri support, multiuser support, and Handoff support. All of these things however have still not amounted to HomePod making much of a dent against the real powerhouses in the smart home speaker market: Amazon and Google.

Reported by TechCrunch, Amazon continues to dominate the smart home speaker industry with over 70% of consumers using an Amazon Echo device instead of another speaker like Google's Nest, Apple's HomePod, or another brand's smart speaker. Google has made a little bit of progress in grabbing market share over the last couple of years, moving its share of the business from 25.7% in 2017 to 31.1% in 2019.

Apple, in comparison, has such a minority stake in this area that its HomePod has gotten lumped together in the "Other" category with all other smart speaker brands. The "Others" have grown in users from 9.7% in 2017 to 17.9% in 2019, but it is unclear how much of that consists of HomePod users.

One of Apple's biggest hurdles in growing HomePod adoption is the price. The smart speaker currently retails for $299, while Amazon and Google offer their base model smart speakers for around $49 and frequently put them on sale. There has been rumor of a HomePod Mini to help Apple get closer to this price point but, at least for now, it's either six Echos or one HomePod - an easy choice for most consumers.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

  • Does anyone own a HomePod? I own two
  • I own 2 too. Compared to the Amazon Echo, the HomePod is certainly Other. A better comparison is with Sonos.
  • I own one. I got one when they were on sale for $200. Not as impressed as I thought I would be, or should be. Would have been disappointed at the original $400, or the current $300. I have a Harmon Cardon Invoke (yea I'm one of the two that bought one) and I think its sound is easily as good. For what I use my Echo devices for, background music, they are actually quite good, IMHO. Not sugesting the Echo Dots are comparable, but the Shows are pretty good. Don't have any of the other Echos.
  • Still waiting to see if there would be a reduced price Homepod 2 as the Homepods are $399 plus 13% tax in Canada, sadly. I would love to own one
  • I'm deep in the ecosystem but not with the HomePods. I have Alexa enable smart home. I have found HomeKit to be difficult. It doesn't see most of my Wemo's or my smart thermostat. I also fin Alexa to be more intuitive than Siri. Apple really dropped the ball on Siri when the bought it.