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Apple launches AR experience to highlight Express Transit with Apple Pay

Express Transit New York City Ar Experience
Express Transit New York City Ar Experience (Image credit: Apple)

What you need to know

  • Apple Pay is highlighting Express Transit in a whole new way.
  • Apple has launched augmented reality experiences on the Apple Pay website and in the Snapchat app.

One of the lesser-known features, but probably one of the better, features of Apple Pay is Express Transit. The feature allows you to not only use your iPhone or Apple Watch as your payment card for buses, subways, and more in major cities but to do so without needing to authenticate with Face ID, Touch ID, or a passcode. Hence the "express" part of Express Transit.

In order to promote the feature, Apple has launched two new augmented reality experiences that take you on a virtual subway ride to show off how fast and easy it is to use the feature. As spotted by 9to5Mac, the company has launched an AR experience on the Apple Pay website and in the Snapchat app.

Once you're inside the AR experience on your iPhone, you can "tap" your iPhone on the New York City subway turnstile to enter a virtual augmented reality experience that simulates a subway ride from Brooklyn to Manhattan, including views of the New York City skyline.Meanwhile, for users who live in New York, Apple has designed a new Snapchat Lens that lets users go on a subway ride through the Kings Theater in Flatbush, the Sea Glass Carousel in Battery Park, and the Great Hall at the New York City Hall of Science.

Apple says that Express Transit is turned on by default when you add a compatible metro card to the Wallet app. If you wanted to use your physical card instead of Apple Pay, you do have the option to turn it off under your card's settings.

Express Transit is supported in a number of cities including New York City, Washington D.C., and the San Francisco Bay Area.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.