Apple has launched a new sub-section of iTunes devoted to music movies. Why music movies? It seems like while iTunes sells a lot of music, they're not yet selling as much video and Apple seems to think they can use the music tie-in to promote the movies. (We'll spare you the iTunes LP-esque "and it will look great on an iTablet!" line this time. Whoops.)
According to Billboard:
One of the first exclusives is "It Might Get Loud," the documentary about guitar gods Jimmy Page, the Edge and Jack White, which iTunes will offer from Dec. 8 - 22 before any other outlet. Pre-orders start today. Another is the Kings of Leon concert film "Kings of Leon, Live at the O2" from Nov. 3 - 10.
Big Music stands to benefit as well, since their music DVDs haven't exactly been flying off the shelves. Will online exclusives and easy impulse purchases help? We guess that depends on whether you'll be loading up your iPhone with them?
[Billboard via AppleInsider]
Reader comments
Apple Launches "Music Movies" on iTunes
Great move by Apple. Way better than trying Apple TV for $30 per month. I don't think many people realize you can get good quality movies for your iDevice. If they optimize them for the iDevice they can shink the file size to 250MB or less for most films and that doens't take so long to download. A 30 minute TV show should be like 75MB. It will take awhile, but I think is an untapped market for iTunes with huge growth potential.
Better than unlimited TV for $30? I'm sorry but you must be broken.
They should have done this earlier. The main reason music movies are different from other movies is that sometimes, you want to listen to the movie without watching it much. The most efficient way to do that is to just buy the movie but to be able to play it on mobile devices. There is often no CD version of the soundtrack anyway, in which case the only alternative would be to rip the audio portion of the movie separately.
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