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Apple lowers price of accessories no longer included in the iPhone box

iPhone 12 box
iPhone 12 box (Image credit: Apple)

What you need to know

  • Apple has lowered the price of the iPhone power adapter and EarPods headphones.
  • Each accessory now sells for $19 instead of its previous $29 price point.
  • The company seems to want to appease those who will miss its inclusion in the box of the iPhone.

Reported by MacRumors, Apple has lowered the price of its EarPods headphones by $10, a move that will hopefully appease customers who will miss the headphones when they are no longer found in the box of the iPhone.

When unveiling the new iPhone 12 lineup, Apple also announced that it would no longer include a power adapter or EarPods headphones in the box with the iPhone anymore. The company says that removing these two products will have the environmental impact of removing more than 400,000 cars from the road every year.

Apple is encouraging customers to use their existing power adapters and headphones they already have, but for those who need or wish to have a new adapter or EarPods, the company has lowered the cost of each accessory by $10.

Apple's website encourages customers to use their existing Apple power adapter and headphones or buy these accessories separately, and to help offset the cost, Apple has now lowered the price of its EarPods with a Lightning connector from $29 to $19. Apple's new 20W power adapter for iPhones also retails for $19, down from $29 for its now-discontinued 18W power adapter that was included with the iPhone 11 lineup until now.

Apple first removed the power adapter from the boxes of the Apple Watch Series 6 and Apple Watch SE when it launched those products last month, so it was expected that the iPhone would be next. Many wondered if Apple would do anything to help customers who needed a power adapter or EarPods with their new iPhone and, thankfully, it appears that Apple is lowering the price of each to meet that need.

Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

3 Comments
  • Money grab lol
  • Well, I mean I guess Apple is selling AirPods and Beats at a loss and cheap wired $20 earphones is where it’s at right? Honestly if you still need earphones and a plug in 2020, you have a personal problem, and busting trolling stunts like this only proves the main point.
  • Yea, because selling adapter and wired earphones is where the money is.