Apple Music's new YouTube ad shows the power of Spatial Audio

Airpods Max On End Hero
Airpods Max On End Hero (Image credit: Joseph Keller / iMore)

What you need to know

  • Apple Music has shared a new ad to YouTube, all about the new Spatial Audio feature.
  • Spatial Audio with Dolby Atmos is available as a free upgrade for existing Apple Music subscribers.

Apple Music today shared a new YouTube ad that's all about showing off the power of Spatial Audio.

The ad, which is embedded below, features the Masego & Don Toliver song Mystery Lady.

Check it out.

Hear sound all around with Spatial Audio ft. Dolby Atmos. Now on Apple Music. Experience Spatial Audio now on Apple Music

Apple's Spatial Audio with Dolby Atmos implementation takes music beyond the stereo we're used to and makes everything feel very much like it's being played in a 3D world.

This is how recording artist Gustavo Dudamel explains it:

There are no words to describe the immersive, overpowering experience of being a conductor, leading a performance of Mahler's towering 'Symphony of a Thousand.' But now, technology is advancing to bring that experience closer to our ears, our minds, and our souls. Share with me this monumental, live performance with my beloved Los Angeles Philharmonic, remastered in Dolby Atmos audio technology for the first time on Apple Music alongside my collection of Deutsche Grammophon recordings with the LA Phil, in rich, remarkable 3D sound.

We've shown you how to turn on Spatial audio already and it's absolutely something I'd recommend doing. We've also outlined exactly what you need for Dolby Atmos to function, too.

Need to get your hands on the best headphones for Dolby Atmos and Apple Music? I'm a big fan of the AirPods Max but any of the headphones in our list will do the job well.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.