What you need to know
- Apple Music has shared a new ad to YouTube, all about the new Spatial Audio feature.
- Spatial Audio with Dolby Atmos is available as a free upgrade for existing Apple Music subscribers.
Apple Music today shared a new YouTube ad that's all about showing off the power of Spatial Audio.
The ad, which is embedded below, features the Masego & Don Toliver song Mystery Lady.
Check it out.
Apple's Spatial Audio with Dolby Atmos implementation takes music beyond the stereo we're used to and makes everything feel very much like it's being played in a 3D world.
This is how recording artist Gustavo Dudamel explains it:
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.