Apple has reportedly hired Catherine Monier, formerly president of Yves Saint Laurent Europe, to work in special projects with former Yves Saint Laurent CEO Paul Deneve, already at Apple, who apparently coordinated the hire. For those keeping track at home, that's even more fashion and retail firepower for Apple, leading up to a rumored iWatch launch this fall. From 9to5Mac:
There's also been speculation that Apple is moving to position themselves beyond a consumer electronics brand and as a fashion and lifestyle brand. If and how this evolves remains to be seen. In the meantime, what do you think — could you see Apple as the center of your smart fashion universe?
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.