Apple responds to anti-competitive claims with new App Store page

App Store on iPad
App Store on iPad (Image credit: iMore)

What you need to know

  • Apple claims the responsibility they take through the review process creates customer trust.
  • Apple outlines free, physical goods, and web apps from which they derive zero revenue.
  • Apple provides examples of App Store apps that successfully compete with built-in apps.

There has been an influx of allegations recently concerning Apple, the App Store, and whether it's a monopoly or otherwise anti-competitive. Everything from Spotify's victimy allegations to the EU, to the weird claim that Apple artificially inflates the prices of apps in a world where prices raced to the bottom years ago.

In response, Apple has published a new page on Principles and Practices of the App Store.

We created the App Store with two goals in mind: that it be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers.

It's filled with strong statements on Apple's policies and beliefs:

It's our store. And we take responsibility for it.We review every app and every update.We give developers a platform. And flexibility.84% of apps are free, and developers pay nothing to Apple.

Apple also outlines where it doesn't — free apps, physical goods, web apps — and does — paid apps, in-app purchases, subscriptions — make money on the store.

A store that welcomes competition.

They also show popular apps that compete directly with Apple's own built-in apps.

We're always learning, and trying to make the App Store experience better for customers and developers by offering the best apps. And this commitment has never wavered.

It's a strong set of statements, which is nothing new for Apple. We'll just have to wait and see how successful it is at changing the narrative.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.