What you need to know
- Apple shipped a record 6.5 million MacBooks in the third quarter of 2021.
- The number marks a 10% increase over the third quarter of 2020.
The Mac is back and setting new shipment records.
According to new data from analytics firm Strategy Analytics, Apple shipped a record 6.5 million MacBooks in the September quarter, a 10% increase when compared to the third quarter of 2020.
Chirag Upadhyay, an Industry Analyst, said that, without the supply chain shortages, shipments for the overall market would have been even higher across the board.
"The commercial customers' upgrade kicked in as some employees returned to in-person work with the target to improve productivity. Education demand (including consumer) was better in the developed market as back to university discounts gave consumers good reason to upgrade now rather than later. It's worth noting that the shortage of components and rising prices for manufacturing and freight costs also delayed some orders for many vendors. In other words, shipments could have been even higher."
Eric Smith, Director of Connected Computing, said that Chromebooks, however, have taken a hit recently.
"Chromebook shipment year-over-year growth was down to single digits after many quarters of strong sales. The education demand slowed down in the US as most schools reopened for in-person learning and other spending took priority over computer purchases. A few vendors already had orders cancelled or delayed until new budget becomes available for computing devices again."
Apple now holds a 10% market share in the global notebook industry, ahead of competitors like Asus. Lenovo, HP, and Dell still hold a larger market share than the company.
The newest and best
The 14-inch MacBook Pro (2021) comes with an M1 Pro or M1 Max SoC that's fast, secure, and available with the most memory and storage options. Did we mention that incredible display and that it comes with MagSafe?!
