What you need to know
- A new report says Apple was fourth in Q2 phone shipments this year.
- Apple took a 13.7% market share, down from nearly 16% last year.
- The company is expected to debut a new phone later this month.
A new report claims Apple's smartphone shipment market share fell from nearly 16% to just 13.7% in Q2 of this year.
With iPhone 13 just around the corner, Trendforce says devices like iPhone 12, currently Apple's best iPhone, have not been enough to stop it sliding down the smartphone shipment league tables. From TF:
Trendforce states Apple fell in behind both Xiaomi and OPPO, as well as Samsung which led the market with a 19% share. These figures are all based on analyst estimates, as Apple does not reveal sales figures for its iPhone.
The report echoes all of the recent rumors we've been hearing about the new iPhone 13, including its lineup, new processor, camera upgrades, and more. Trendforce claims Apple will be "aggressive" with pricing so as to try and garner more market share, possibly indicating that Apple might not increase its prices. That news comes following a report that Apple might have to factor in increased manufacturing costs to its iPhone 13, possibly raising the price.
Apple is expected to unveil a new iPhone at an event later this month, possibly alongside Apple Watch Series 7. The company also reportedly has a new iPad mini 6 on the way, a new iPad and new mini-LED MacBook Pro models.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9