Apple slips to fourth in Q2 smartphone shipments, says Trendforce

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What you need to know

  • A new report says Apple was fourth in Q2 phone shipments this year.
  • Apple took a 13.7% market share, down from nearly 16% last year.
  • The company is expected to debut a new phone later this month.

A new report claims Apple's smartphone shipment market share fell from nearly 16% to just 13.7% in Q2 of this year.

With iPhone 13 just around the corner, Trendforce says devices like iPhone 12, currently Apple's best iPhone, have not been enough to stop it sliding down the smartphone shipment league tables. From TF:

Apple's iPhone production reached its lowest point for the year, and its rank fell to fourth place in 2Q21 because the second quarter is the transition period between last year's and this year's iPhone series. The quarterly total iPhone production fell by 22.2% QoQ to around 42 million units. In the aspect of product development, Apple will be releasing four flagship iPhone models this September. The major upgrades that come with the new series are the improved camera and the next-generation A15 processor that is manufactured with TSMC's 5nm+ process. Other upgrades relate to the optimization of the existing functions. This year's iPhone line-up can be regarded as an extension of the iPhone 12 series that was released in 2020. With regards to pricing, Apple will be maintaining its proactive approach so as to gain more market share. On the other hand, there is the possibility that Apple's device production during 2H21 will be affected by the recent spike of COVID-19 cases in Malaysia. Due to the severity of the outbreak situation, shipments of ICs from that country have experienced delays.

Trendforce states Apple fell in behind both Xiaomi and OPPO, as well as Samsung which led the market with a 19% share. These figures are all based on analyst estimates, as Apple does not reveal sales figures for its iPhone.

The report echoes all of the recent rumors we've been hearing about the new iPhone 13, including its lineup, new processor, camera upgrades, and more. Trendforce claims Apple will be "aggressive" with pricing so as to try and garner more market share, possibly indicating that Apple might not increase its prices. That news comes following a report that Apple might have to factor in increased manufacturing costs to its iPhone 13, possibly raising the price.

Apple is expected to unveil a new iPhone at an event later this month, possibly alongside Apple Watch Series 7. The company also reportedly has a new iPad mini 6 on the way, a new iPad and new mini-LED MacBook Pro models.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

1 Comment
  • ????, Q2 is April thru June. So we actually do have some sense of numbers from Apple. It is not units sold but Apple has a revenue line item that is specifically iPhone sales. That was 39.5 billion 2021 calendar Q2 vs 26.5 billion 2020 calendar Q2. 50% jump in sales.
    This equates to a big drop in market share? Or is this Apple seeing very good growth but it’s growth is significantly out paced by Xiaomi and Oppo selling a lot of low price high volume smartphones in geo areas that have significantly less disposable income? Xiaomi most recent earning comments back up the high volume low price in geo markets. A pretty important detail or at least further clarification for this researcher to leave out considering it is used for investment data.