Apple has begun cracking down on apps that offer incentives to users for watching videos or sharing on social networks. The move is said to be a broader push to change how content discovery is handled in the App Store in iOS 8. Apple has outlined the following policy changes to reject several apps:
The new changes indicate that apps cannot incentivize social sharing for in-game rewards, a practice that is fairly widespread. Games like Candy Crush, for instance, lean heavily on Facebook sharing for in-game rewards or additional lives. In addition to social sharing, Apple is delisting apps that promote other apps. An anonymous developer forwarded a rejection email to TechCrunch which suggests that Apple will be looking to remove non-compliant apps retroactively:
With the redesigned App Store in iOS 8, users can find new content by trending keywords, category and subcategory, related search terms and more. What is obvious with moves like this is that Apple is trying to lock down on content discovery and making it easier for users to find apps from its own services. It is not clear as to what extent social sharing is permitted, but it is evident that Apple is cracking down on the more non-standard practices used by developers to monetize.
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