Stop. Launch the Apple Store app. Tap on Search. Type: let is snow. Smile.

#AppleStore app 🔎: "Let is snow". Then smile so wide. ❄️❄️❄️ #easteregg #iphonex

A post shared by Rene Ritchie (@reneritchie) on

Apple's not the first to add some snowflake fun to apps but, usually, that sort of stuff is saved for messenger-style apps. Putting it in a shopping app is far less expected but that just makes it all the more delightful.

Now. Do it again. Then shake. Shake it like a snow globe. You're welcome.