Apple Store app 'let it snow' easter egg is a winter delight

Apple Store app
Apple Store app (Image credit: iMore)

Stop. Launch the Apple Store app (opens in new tab). Tap on Search. Type: let is snow. Smile.

(opens in new tab)

A photo posted by on

Apple's not the first to add some snowflake fun to apps but, usually, that sort of stuff is saved for messenger-style apps. Putting it in a shopping app is far less expected but that just makes it all the more delightful.

Now. Do it again. Then shake. Shake it like a snow globe. You're welcome.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Apple has time to do this, but they can't make notes for the Apple Watch.........
  • I know it’s a typo but I’m lazy and I fell for it. I copied “let is snow” and was disappointed that it didn’t work. Then I looked again and realize your article and Instagram caption has a typo: iS instead of iT. IT works like a charm.
  • Considering "let is snow" isn't a valid English sentence, it makes sense that wouldn't work. iMore's fault for the typo, but if it didn't work, all you had to do was read the sentence to realize it didn't make sense.
  • It must only work on devices after the 6S Plus or not on beta program. Not working here.
  • Make sure you have typed it correctly "let it snow" and not "let is snow" as iMore has incorrectly suggested. As long as you have the latest Apple Store app I think it should work.