The Apple Store is down ahead of today's iPhone 12 launch

Apple Store Brb (Image credit: iMore)

What you need to know

The Apple Store is down.
New iPhones are coming.
This is not a drill.

Apple has just taken its online Apple Store down ahead of today's "Hi, Speed" event. We're expecting four new iPhone 12 models and possibly much, much more to be announced and it's already getting exciting.

Today comes at the end of months upon months of rumors, guesswork, and generally wonderment and it's now just a matter of hours before we see what Apple has been working on. We're also hopeful that the recently announced iPad Air 4 will also go on sale.

If all goes according to expectations, Apple will announce two iPhone 12 and two iPhone 12 Pro models today. At least two of them will go up for pre-order this Friday, October 16 with deliveries taking place a week later. Some speculation has the smallest iPhone 12 and largest iPhone 12 Pro arriving next month due to production constraints, however.

Which product are you most looking forward to? Shout out in the comments below! And don't forget to watch along at home!

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.