Apple Stores may soon promote Apple services through custom notifications

Concept Apple Store Services Nfc Notification
Concept Apple Store Services Nfc Notification (Image credit: 9to5Mac)

What you need to know

  • Apple may begin offering custom notifications for its services in Apple Stores.
  • The notifications could be triggered by NFC tags.

Last year, it was reported that Apple had begun installing QR codes in some Apple Stores as part of an interactive Apple Arcade display. The QR code would lead visitors to on the App Store.

A grid of acrylic app icons fills the backdrop of the new Apple Arcade Avenue. Each icon is driven by an iPad playing an eye-catching animation. Current featured titles include Skate City, Crossy Road Castle, WHAT THE GOLF?, and more. Demo iPhones and iPads are loaded with all of the featured games, and Apple has also created an experience you can take with you. Press any of the acrylic icons and you're invited to continue in the App Store with a QR code that leads to Apple Arcade. In countries where Apple Arcade is currently unavailable, the new display is themed around the App Store.

As reported by 9to5Mac, Apple is planning to expand that functionality with iOS 14.5 when it released to the public. Now, visitors to Apple Stores could also receive custom notifications for services like Apple Arcade as well as Apple Music and Apple TV+.

While the current experience in stores involves scanning a QR code, the new one would trigger a notification through an NFC tag that would prompt a user to try out a service.

If the system detects someone that is not subscribed to such services, the user will be prompted to try them out individually or with Apple One. The only NFC tags capable of triggering these notifications are those created specifically by Apple, which reinforces our thoughts about this feature being intended for Apple Stores.

The notifications, as imagined by the report, could offer additional things outside an offer to subscribe a service like adding a new Apple Music playlist to your library.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.