Some Apple Stores now feature an interactive Apple Arcade display

Apple Store Apple Arcade Avenue
Apple Store Apple Arcade Avenue (Image credit: 9to5Mac)

What you need to know

  • Apple has unveiled a new Apple Arcade avenue in select Apple Stores.
  • The avenue shows off both popular titles and accessories.

As reported by 9to5Mac, Apple Stores around the world have installed new displays to highlight some of the games found on Apple Arcade, Apple's gaming subscription service. The interactive demos, according to the report, are powered by QR codes.

A grid of acrylic app icons fills the backdrop of the new Apple Arcade Avenue. Each icon is driven by an iPad playing an eye-catching animation. Current featured titles include Skate City, Crossy Road Castle, WHAT THE GOLF?, and more. Demo iPhones and iPads are loaded with all of the featured games, and Apple has also created an experience you can take with you. Press any of the acrylic icons and you're invited to continue in the App Store with a QR code that leads to Apple Arcade. In countries where Apple Arcade is currently unavailable, the new display is themed around the App Store.

Apple Store Apple Arcade Avenue Press To Play

Apple Store Apple Arcade Avenue Press To Play (Image credit: 9to5Mac)

In addition to showcasing some of the games on the service, the display also highlights some of the accessories that can take for iPhone, iPad, Mac, and Apple TV gaming experience to the next level.

Apple's latest collection of third-party gaming accessories includes controllers like the Sony PlayStation DUALSHOCK4, Razer Kishi, SteelSeries Nimbus+, and the Rotor Riot Wired Game Controller. Also highlighted are Beats Solo Pro headphones.

Apple Arcade is available for $4.99 per month or as part of each different tier of the Apple One subscription bundles.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.