Apple TV+ has a new 'Schmigadoon!' trailer to share before July 16 premiere

Schmigadoon Atvplus Key Art
Schmigadoon Atvplus Key Art (Image credit: Apple TV+)

What you need to know

  • Apple TV+ has shared a trailer for the upcoming musical comedy Schmigadoon!
  • The show will premiere on July 16.

Apple TV+ today shared the first trailer for Schmigadoon! – a new musical comedy that will land on the streaming service this July 16. The first two episodes will be available on that date with new ones added weekly after that.

The show already looks like a laugh, especially if you're a fan of musicals. If not, maybe just watch the trailer anyway. Who knows, it might change your mind!

A parody of iconic Golden Age musicals, "Schmigadoon!" stars Strong and Key as a couple on a backpacking trip designed to reinvigorate their relationship who discover a magical town living in a 1940s musical. They then learn that they can't leave until they find "true love." The six-episode season also stars Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski and Ann Harada. Martin Short guest stars.

Looks pretty great, right? You will of course need an Apple TV+ subscription unless you already have it as part of the Apple One subscription bundle. With more and more great content arriving on Apple TV+ weekly, what are you waiting for? You won't find any of the Apple Original TV shows, movies, and documentaries anywhere else.

If you want to enjoy Schmigadoon! in style be sure to check out our list of the Best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.