Apple TV+ joins ACE, the entertainment industry's anti-piracy group

Apple TV+ logo
Apple TV+ logo (Image credit: Apple TV+)

What you need to know

  • Apple TV+ has joined the Alliance for Creativity and Entertainment.
  • The group fights piracy in the entertainment industry.
  • Apple will serve on the governing board along with Amazon and the Motion Picture Association.

Reported by Variety, Apple TV+ is joining the Alliance for Creativity and Entertainment, an entertainment industry group that protects against piracy. It is a move that helps to strengthen Apple's position with the industry. According to the report, Apple will be on the governing board of the group, along with Amazon and the Motion Picture Association.

ACE was founded in 2017 by the MPA and 30 entertainment companies. At the time, it represented a novel partnership among the legacy studios and the streaming services. Netflix subsequently joined the Motion Picture Association in 2019, cementing the partnership.

Charles Rivkin, chairman of the MPA and of ACE, says that the board that Apple TV+ will now be a part of, sets the group's strategy on how to fight against piracy in the market.

"We are the premier anti-piracy force," said Charles Rivkin, chairman of the MPA and of ACE, in an interview. "The governing board is what determines the strategy and where to spend the budget."

ACE specifically investigates piracy services and hardware that gives access to pirated content. The group has filed lawsuits that have succeeded in shutting down services and hardware companies that aid piracy efforts.

"It's an ongoing fight but i'm really proud of the way ACE has been advancing and protecting content creators," Rivkin said. "When you shut down these illegal sites… what happens is it drives traffic to legitimate sites."

According to the group, over 23 million users currently subscribe to a pirating entertainment service.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.