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The Apple TV+ one-year trial is being slashed to 3 months from July

Tim Cook Apple TV+
Tim Cook Apple TV+ (Image credit: Apple)

What you need to know

  • Apple TV+ will only offer a three-month free trial from next month.
  • A one-year trial has been offered since late-2019.

Apple TV+ is slashing its one-year free trial to just three months for those buying new hardware from next month. The offer previously gave new hardware buyers a free year of Apple TV+ content.

Apple made the announcement via a change to the Apple TV+ marketing website (opens in new tab) and it's since been spotted by various people. The move comes as the original one-year trials are also coming to a close after initially being extended by as many as nine months due to various factors, not least the COVID-19 pandemic.

It's also worth remembering that anyone who is part of a Family Sharing unit who has already taken advantage of an Apple TV+ trial can't add another one to their account. It's a one-and-done situation across the entire Famil Sharing group.

Apple TV+ continues to add more content to its roster of existing shows. Some of those shows have been able to win various awards for both themselves and their stars over the last 18 months. If you want to see what all the fuss is about, the new Apple TV 4K is one of the best ways to do it. You can bag one via the best Apple TV deals we've been able to find online, too.

Outside of the trial, Apple TV+ runs $4.99 per month unless it's included in your Apple One subscription bundle.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

1 Comment
  • Makes sense. They have lots of good sought after content now. No need to give it away freely for so long anymore now that they have gotten past the bootstrap phase for their library.