Apple TV+ said to be in 'early talks' about getting NFL Sunday Ticket games

Nfl Cardinals
Nfl Cardinals (Image credit: AP)

What you need to know

  • Apple TV+ is reportedly in early talks with the NFL about picking up the rights to stream live games.
  • DirecTV currently has the rights to show Sunday Ticket games and is thought to pay around $1.5 billion.

Apple TV+ is reportedly in "early talks" with the NFL about potentially picking up the rights to show Sunday Ticket games on the streaming service.

According to a report by The Information, Apple TV+ is keen to get the deal over the line but there are still hurdles to cross. One of those hurdles will be the large fee involved — DirecTV is thought to have spent $1.5 billion on the rights it currently owns and the NFL is likely to want more next time around.

Still, there are signs Apple's attitude to programming investment may be changing. Last year, Apple hired James DeLorenzo to run its sports division for Apple TV+. DeLorenzo came from Amazon, where as head of sports for Amazon Video, he negotiated Amazon's initial deal with the NFL to stream live games. The move suggests Apple is taking a closer look at bringing live sports into its still-fledgling streaming business.

The reasons for Apple TV+ to want to get into streaming live sports are fairly obvious. While it already has some impressive TV shows, movies, and documentaries, the move into live sport would open the streaming service to a whole new collection of potential customers. That's an area of growth that might not be possible via more content similar to what's already available.

Both Disney and Amazon are thought to be keen to beat Apple to the punch, however.

If you want to enjoy the NFL and more in style be sure to check out our list of the Best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.