What you need to know
- Apple TV+ has hired former Warner Bros. Pictures executive JP Richards as its new movie marketing chief.
Apple TV+ has a new movie marketing head after it picked up former Warner Bros. Pictures exec JP Richards, according to a new report.
According to Deadline, Richards will start his new job next month once his exit from his former role is official.
Richards has a history of working on campaigns for some huge movies, including Joker, Wonder Woman, and more. Apple TV+ will be hoping that he will be able to add a similarly impressive collection of titles to his resume.
Apple TV+ continues to grow its Apple Originals movie collection and it will have Richards pegged as the man to help promote those new titles. You'll need an Apple TV+ subscription to check out whatever he works on, unless you're an Apple One subscriber.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.