What you need to know
- A new report says the Apple Watch dominated the smartphone market last year.
- It accounted for 40% of smart watch shipments in Q4, the next closest competitor was 10%.
- Shipments for the year grew by 19% to 33.9 million.
In an otherwise down year, Apple was the only company that saw growth, increasing its market share in Q4 from 34% to 40% year on year, in part thanks to its two most recent models:
Overall, Apple reportedly shipped 33.9 million units of the Apple Watch in 2020, a 19% increase on the 28.4 million it shipped in 2019. Apple's success, in part, is reportedly down to a shift towards more premium and expensive models:
Clearly, users are favoring more premium Apple Watch models like the Series 6, our own pick for Best Apple Watch in 2021.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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