What you need to know
- New research from Counterpoint says Apple has extended its lead in the market by a further 2% thanks to a great Q3 in 2020.
New research from Counterpoint says Apple Watch has extended its lead in the smartwatch market in Q3.
From the report:
The report notes that Apple achieved $2.3 billion in sales in Q3, nearly half of global smartwatch shipments and 18% more than the same period last year.
After seven quarters, North America has been surpassed by China as the biggest market region, and India as a market saw growth for the first time. The numbers mean Apple's market share is now 28%, more than Huawei and Samsung, the next two biggest competitors, combined.
Apple released both the Apple Watch Series 6 and Apple Watch SE in the quarter, the cheaper price point of the SE making many newer features more accessible by price point and no doubt contributing to Apple's success.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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