Apple Stores will reportedly add try-on stations and appointments for Apple Watch

Apple apparently has plans for appointments and stations for trying on the watch, as well as expert employees for the Apple Watch Edition. The appointments are said to be limited to 15 minutes per customer, and will be available to allow customers to try on the Apple Watch. The appointments are said to begin on April 10, the day watch pre-orders begin, according to 9to5Mac:

Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 try-on stations to manage what's expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience.

After they try on a watch, customers will also apparently be able to make a follow-up appointment to pick up their chosen watch when the device launches on April 24.

Retail staff will reportedly split into four groups to offer personalized attention to certain customers. One group is set to help with trying on the watch, one is for sales. The third set of employees will apparently answer questions about the watch. As to the fourth group, they will reportedly deal exclusively with the Apple Watch Edition:

Finally, a special fourth group of employees will be dedicated to assisting buyers of the gold Apple Watch Edition models. This group of employees will be made up of "Experts," Apple Store employees who have worked at the company for an extensive period of time and have completed extra customer service training.

The supply of Apple Watch Edition will be limited only to certain stores, so Edition experts won't be needed at every Apple retail store.

Other retail plans, reported earlier this month, are said to include a focus on fitness, bands, and the iPhone. Apple will reportedly utilize soft-sell tactics. Apple is also reported to be installing safes in some stores to house the Apple Watch Edition.

Source: 9to5Mac

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

  • How would one make an appointment?
  • Likely through the Apple Store app which is available in the App Store app on you iPhone / other iOS device. Sent from the iMore App
  • The day you can try them on in April is the day I avoid the Apple Store. It will be crazy in there. Sent from the iMore App
  • So I have to make an appointment to try on a watch? Even the Sport version?? The iPhones and iPads cost at LEAST twice as much as the watch (the basic one) and they just have them laying around in the store !! I understand an appointment for more expensive ones, but this is just crazy !! Sent from the iMore App
  • Yes but they don't have a day prior to iPhone launch to go and test them out. If they did they would either need an appointment system or some other type of controls for sure or else it would be chaos in the store. Sent from the iMore App
  • -There are different band sizes. They are helping people find the right size.
    -You don't "try on" a phone.
    -It's harder to lock-down / tether an alarm cable to a watch that people will want to put on their wrist.
    -Most stores with $400 - $1100 -$17,000 watches don't leave them out on a table. Sent from the iMore App
  • -if you want to try it out, you need to try it on. You won't be using it holding it in one hand tapping with another.
    -they probably want to know WHO is trying on the watches. Like giving them your name in case you walk off with one.
    Also, the initial demand to even see the watch will be high. So yes, appointment. Sent from the iMore App