Apple's 'Haystack' ad shows how easy it is to find your lost iPhone

iPhone XS Find My app
iPhone XS Find My app (Image credit: iMore)

What you need to know

  • Apple has a new ad out and it's all about how easy it is to find your lost iPhone.
  • Haystack sees a man use his Apple Watch to find his lost iPhone.

A new Apple ad uses a giant haystack to show how easy it is to find an iPhone using an Apple Watch. The Haystack ad runs for a little more than a minute, but that's all it needs to get its message across.

The ad was posted to the Apple YouTube account and while it doesn't go into detail about the Find My service, it does show how easy it is to find an iPhone with an Apple Watch. It's way easier than you might realize and you'd be surprised how often I use it!

Check it out:

An iPhone that's lost is easily found. Relax, it's iPhone + Apple Watch.

The Find My service works on the latest iPhones and Apple Watches, so anyone with an iPhone 12 and Apple Watch Series 6 is good to go. Don't have one of your own? Check out our list of the best iPhone deals and best Apple Watch deals before ordering yours!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.