Two new iPhone 3GS commercials are now being aired by Apple, the first one focusing on cut, copy, and paste and the second on Voice Control.

While it's interesting that the original iPhone 2G commercials were targeted at "the internet in your pocket" and the iPhone 3G commercials at "there's an app for that", new features aside, we're not sure what overarching theme Apple's going for this time -- if any.

Some internet coverage has been less than kind about the new direction, however, welcoming Apple to cut, copy, and paste about a decade too late. That's a little "inside baseball", however. While many tech-savvy users -- and bloggers -- upgraded to the iPhone from Treos, BlackBerrys, or other smartphones, arguably most of the iPhone's growth has come from consumer adaption -- people who upgraded from Motorola RAZRs.

For them, and many of the close to 20 million iPhone users (2G, 3G, and 3GS alike) now able to run iPhone 3.0, copy, cut, and paste will be a decidedly new experience and one whose ease-of-use they'll likely enjoy.