Apple's outsourcing of social continues: iTunes gifts now available in Facebook

You can now buy iTunes gifts from within Facebook's gift system. iTunes gifts in Facebook are available for $10, $15, $25, or $50, and can be used to buy videos, music, apps, and more. Facebook says:

Starting today with Facebook Gifts, you can instantly gift your friends iTunes digital gifts and recommend albums, movies, games, apps, and more available on the iTunes Store.Search for a specific song or album to recommend, or let your friend decide. iTunes digital gifts are available for $10, $15, $25, or $50.

This follows Apple making iBooks discoverable in Flipboard, and it's quite a strategic change for Apple. Previously, if you wanted Apple's digital content, you went to Apple. Even their grand, and ultimately ill-fated social experiment, Ping, lived in iTunes. Now, post-Ping, Apple continues to outsource social, and Apple starting to come to you.

Sure, if you're already in iOS or OS X, you can use Twitter and Facebook integration to share, but if you're not, if you're in Flipboard and Facebook (and presumably other places, eventually), Apple's content will be there for you to "discover".

Amazon gets a cut of iTunes revenue, Apple gets a much larger visible footprint.


Source: Facebook.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.