Apple's 'Peek Performance' event tagline fuels rumors about AR headset

Apple Event Peek Performance March Event
Apple Event Peek Performance March Event (Image credit: Apple)

What you need to know

  • Apple announced it will be holding a special event on Tuesday, March 8.
  • The tagline of the event is "Peek Performance."
  • That tagline, along with the graphic, is fueling rumors of a possible AR headset announcement.

Earlier today, Apple announced that it will be holding a special event next Tuesday, March 8. The event, like almost every Apple event for years, is set to kick off at 10:00 AM PDT.

The company announced the event with an email invite that went out to the press and its customers. On the invite, Apple has given this particular event the tagline "Peek Performance." While, some could dismiss this as the devices being announced having good performance, something Apple is surely known for, many have jumped to two conclusions as to what Apple is referring to with the mysterious tagline.

The first conclusion is that "Peek Performance" refers to the company's rumored M2 processor, the next generation of Apple silicon that is expected to take the place of the current M1 generation. Apple has been long-rumored to announce at least one new Mac at the March event and unveil its new M2 chip alongside it. This is the most likely scenario as the company promised that it would finish its transition to Apple silicon from Intel by the end of this year.

Apple Vr

Apple Vr (Image credit: The Information)

The other, less likely scenario is that Apple may preview its long-rumored augmented reality headset at the event. While the headset itself is not expected until at least the end of the year, the company could potentially show off a preview of the device, essentially allowing all of us a "peek" at the Apple AR headset. Apple has previewed devices before, like the latest generation of the Mac Pro at WWDC a few years back, so the idea isn't unprecedented. It is currently, however, the underdog compared to the M2 chip.

What is almost guaranteed to be announced at Tuesday's event is a new generation of the iPhone SE with 5G support as well as the next generation of the iPad Air. Those have been extensively reported and remain the two most likely devices to be unveiled.

We can all argue about what "Peek Performance" means but, as we all know, Apple is the only one that knows for sure. We'll all find out on Tuesday!

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.