AT&T airs new iPhone 3GS for $49 commercial
AT&T is airing a new -- that's right, new! -- commercial for the 2010 iPhone 3GS 8GB highlighting it's recently lowered price of $49. AT&T also has a new logo treatment at the end, which has also been attached to their previous iPhone 4 "anniversary" commercial.
Is it odd for AT&T to be advertising a phone that's been on the market, in one form or another, for for roughly 19 months now? Is the $49 price point so attractive compared to the $199 starting point for iPhone 4 that AT&T feels it's worth the marketing dollars -- even over newer Android and Windows Phone devices?
Or is AT&T simply touting something else Verizon can't match -- a bargain iPhone?
(We'll replace the above video with the official AT&T version as soon as it's posted).
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
By Daryl Baxter