Gartenberg
A Catskill Eagle
22
I've recently been told I'm being overly negative about Apple. And you know what? I am.
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Michael Gartenberg
I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
All Articles by Michael Gartenberg
Gartenberg
My iPhone saved my life. Really.
14
It also could have killed me with some poor feature designs...
Gartenberg
A tale of two keynotes
25
as•pi•ra•tion /ˌaspəˈrāSH(ə)n/ noun an inspired hope or ambition of achieving something.
Gartenberg
Bragi Dash: A good first step toward our wireless future
11
The Bragi Dash serve as a good model of both what works about the wireless headphone model so far, but also what future products like Apple’s upcoming AirPods can do to improve the experience.
Gartenberg
C is for Camera
17
Want a better camera but don't want to upgrade to iPhone 7? There are apps and accessories for that!
![An Apple ][ for the 21st Century](https://www.imore.com/sites/imore.com/files/styles/w250h188crop/public/field/image/2016/04/ipad-pro-macbook-stairs.jpg)
Gartenberg
An Apple ][ for the 21st Century
It was the computer that generations grew up with. It was the de facto choice for education. Arguably, it started the PC revolution. It was the Apple ][.
Gartenberg
iPhone 7: Should you take the plunge?
12
Like many of you, the question I get most this time of year is: Should I upgrade?
Gartenberg
On Apple TV and the world of gaming
19
Apple is carefully planning its long-game strategy to make Apple TV the living room console of choice. What about games?
Gartenberg
Thoughts on a keynote: Will Apple ever surprise us again?
34
On courage, innovation, and the end of an era. Is Apple really doomed?
Gartenberg
iPhone 7 as a service
24
I drive a 2004 Acura. I bought it way back when. It's mine. It works. I love it. Haven't found a reason to upgrade. Will Apple give me one for iPhone?
Gartenberg
Judging a Surface Book by a different cover
27
It's cool to see Microsoft think different.
Gartenberg
Oh no! My current iPhone might be 'good enough'
78
Where Michael Gartenberg finds himself facing the ultimate horror — the potential loss of his early-adopter drive.
Gartenberg
It’s the end of the app as we know it — and I feel fine
24
I’ve seen a lot of reports, editorials, tweets, and comments that this is the end of the app world. But is it?
Gartenberg
Pokémon Go: A portent of our augmented future
2
Pokémon Go, itself, might be silly, but it's a portent of an augmented-reality-filled future.
Gartenberg
The iPad paradox
69
For some time we've heard Tim Cook talk about how iPad sales were going to increase. But that hasn't happened. And it's puzzling.
Gartenberg
HoloLens shapes the world around you, literally
1
Welcome to the world of augmented reality.
Gartenberg
A is for Apple. B is for Beta. C is for Car.
15
An autonomous car — especially an Apple Car — simply can't ship as beta.
Gartenberg
Digital markets should be decided by customers, not judges
10
The Honorable Elizabeth Warren (D-Massachusetts) gave a speech at an event called “America’s Monopoly Problem.” That’s an interesting topic, but it became more interesting when she expressed her “concerns” with Apple, Google, and Amazon over different business practices.
Gartenberg
iPhone 7 and making Lightning strike twice
35
A lot's been written over the past couple days about rumors for the iPhone 7, but I keep going back to the jack.