Michael Gartenberg

Looking at Apple in the context of what was means missing out on everything that will be. Here's why!

I don't usually do predictions but hey, why not start now?

I loved the wearable category. And I still do... sort of.

When I first heard about the iPhone SE, I wasn't that moved. Now that I've spent some time with my old iPhone 5s, though...

Now I don't want to get off on a rant here, but...

It was the computer that generations grew up with. It was the de facto choice for education. Arguably, it started the PC revolution. It was the Apple ][.

Apple is the new Blackberry is the latest twist on “Apple is DOOMED”. But is it?

The impact of Apple Watch goes well beyond the success of one device — it marks the first mass market, always connected, über personal technology.

Beyond in-app purchases and subscriptions, great games need to be a great experience.

On the day after WWDC, what do announcements mean for developers and users?

The iMac was more important than you realized.

"It's like we said on the iPad, if you see a stylus, they blew it." — Steve Jobs

A lot's been written over the past couple days about rumors for the iPhone 7, but I keep going back to the jack.

I've recently been told I'm being overly negative about Apple. And you know what? I am.

An autonomous car — especially an Apple Car — simply can't ship as beta.

How Apple's gone from the product grid to the product line.

Apple is carefully planning its long-game strategy to make Apple TV the living room console of choice. What about games?

So it begins — the schadenfreude that comes with Apple, and a 'bad' quarter with Wall Street.

Quick. Can you name the designer of the Porsche 911? How about the Rolex Submariner? The original Macintosh?

'It’s the ultimate (Windows) PC replacement for all those old PCs in the world.' — Phil Schiller

Apple's new coding app, Swift Playgrounds, is a great tool. But it's one that shouldn't just be aimed at kids. Everyone should have fun and easy ways to learn to code.

'It’s a tale told by an idiot, full of sound and fury, signifying nothing' – William Shakespeare

For some time we've heard Tim Cook talk about how iPad sales were going to increase. But that hasn't happened. And it's puzzling.

On courage, innovation, and the end of an era. Is Apple really doomed?