Michael Gartenberg

I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.

Gartenberg

We don't know jack about the next iPhone

Michael Gartenberg 5 years ago 25

'It’s a tale told by an idiot, full of sound and fury, signifying nothing' – William Shakespeare

Gartenberg

iPad Pro is the new Mac

Michael Gartenberg 5 years ago 34

The death of the Mac is greatly exaggerated. But that doesn't mean it's going to live forever.

Gartenberg

Swift Playgrounds should be for everyone, even me

Michael Gartenberg 5 years ago 13

Apple's new coding app, Swift Playgrounds, is a great tool. But it's one that shouldn't just be aimed at kids. Everyone should have fun and easy ways to learn to code.

Gartenberg

WWDC – The day after

Michael Gartenberg 5 years ago 15

On the day after WWDC, what do announcements mean for developers and users?

Gartenberg

Getting the App Store games we deserve

Michael Gartenberg 5 years ago 2

Beyond in-app purchases and subscriptions, great games need to be a great experience.

Gartenberg

Android apps on Chrome OS vs. iOS and OS X

Michael Gartenberg 5 years ago 48

When all you have is a hammer, everything is a nail. When you've been carefully building your toolset for years, though, you can pick the right one for the right job.

Gartenberg

It’s a bot, bot, bot world. Also, Apple is doomed!

Michael Gartenberg 5 years ago 41

Apple is the new Blackberry is the latest twist on “Apple is DOOMED”. But is it?

Gartenberg

Go small or go home

Michael Gartenberg 5 years ago 57

When I first heard about the iPhone SE, I wasn't that moved. Now that I've spent some time with my old iPhone 5s, though...

Gartenberg

The winner takes it (almost) all

Michael Gartenberg 5 years ago 2

Ripples are still being felt post-Apple's Q2 2016 results and the question remains: What's the future beyond the iPhone rainbow?

Gartenberg

Have you backed up your data today?

Michael Gartenberg 5 years ago 12

While old family pictures may fade, I never lost a shoebox to a hard disk crash...

Gartenberg

Overcoming bias in tech reviews

Michael Gartenberg 5 years ago 16

I've been reviewing technology for a long time as a columnist, analyst, and speaker. Like many, I've been accused of bias. By everyone. From all sides.

Gartenberg

Come on Apple, drive my car...

Michael Gartenberg 5 years ago 15

The first rule of Apple Car is that no one has talked about Apple Car.

Gartenberg

Technology should be about exceeding our grasp

Michael Gartenberg 5 years ago 6

Consumers are called just that because they "consume" content rather than create it. That doesn’t mean that the industry shouldn’t strive to deliver products that fire the imagination and spark creativity.

Gartenberg

MacBook and why the most mundane of updates still matter

Michael Gartenberg 5 years ago 14

I wasn’t planning to write about the MacBook refresh.

Gartenberg

The uni-tasker lives

Michael Gartenberg 5 years ago 10

There was a time when mobile devices were easy to classify. Phones were for talking, cameras were for taking pictures, and media players were for listening to music. The smartphone changed that, and iPhone took the smartphone to the mass market.

Gartenberg

Amazon's Kindle Oasis and the sheer joy of reading

Michael Gartenberg 5 years ago 9

The Amazon Kindle Oasis is the ultimate electronic reading machine—it simply costs too much and isn't for everyone. "It doesn't matter how good or bad the product is, the fact is that people don't read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don't read anymore." — Steve Jobs on the...