Gartenberg
We don't know jack about the next iPhone
25
'It’s a tale told by an idiot, full of sound and fury, signifying nothing' – William Shakespeare
Time to upgrade! Get an iPhone 12 mini + Unlimited Data for $60/mo
Michael Gartenberg
I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
All Articles by Michael Gartenberg
Gartenberg
iPad Pro is the new Mac
34
The death of the Mac is greatly exaggerated. But that doesn't mean it's going to live forever.
Gartenberg
Swift Playgrounds should be for everyone, even me
13
Apple's new coding app, Swift Playgrounds, is a great tool. But it's one that shouldn't just be aimed at kids. Everyone should have fun and easy ways to learn to code.
Gartenberg
WWDC – The day after
15
On the day after WWDC, what do announcements mean for developers and users?
Gartenberg
Getting the App Store games we deserve
2
Beyond in-app purchases and subscriptions, great games need to be a great experience.
Gartenberg
Android apps on Chrome OS vs. iOS and OS X
48
When all you have is a hammer, everything is a nail. When you've been carefully building your toolset for years, though, you can pick the right one for the right job.
Gartenberg
It’s a bot, bot, bot world. Also, Apple is doomed!
41
Apple is the new Blackberry is the latest twist on “Apple is DOOMED”. But is it?
Gartenberg
Go small or go home
57
When I first heard about the iPhone SE, I wasn't that moved. Now that I've spent some time with my old iPhone 5s, though...
Gartenberg
The winner takes it (almost) all
2
Ripples are still being felt post-Apple's Q2 2016 results and the question remains: What's the future beyond the iPhone rainbow?
Gartenberg
Have you backed up your data today?
12
While old family pictures may fade, I never lost a shoebox to a hard disk crash...
Gartenberg
Overcoming bias in tech reviews
16
I've been reviewing technology for a long time as a columnist, analyst, and speaker. Like many, I've been accused of bias. By everyone. From all sides.
Gartenberg
Come on Apple, drive my car...
15
The first rule of Apple Car is that no one has talked about Apple Car.
Gartenberg
Technology should be about exceeding our grasp
6
Consumers are called just that because they "consume" content rather than create it. That doesn’t mean that the industry shouldn’t strive to deliver products that fire the imagination and spark creativity.
Gartenberg
MacBook and why the most mundane of updates still matter
14
I wasn’t planning to write about the MacBook refresh.
Gartenberg
The uni-tasker lives
10
There was a time when mobile devices were easy to classify. Phones were for talking, cameras were for taking pictures, and media players were for listening to music. The smartphone changed that, and iPhone took the smartphone to the mass market.
Gartenberg
Amazon's Kindle Oasis and the sheer joy of reading
9
The Amazon Kindle Oasis is the ultimate electronic reading machine—it simply costs too much and isn't for everyone. "It doesn't matter how good or bad the product is, the fact is that people don't read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don't read anymore." — Steve Jobs on the...
Gartenberg
Replace an older Windows PC? No! Augment it with an iPad Pro
41
'It’s the ultimate (Windows) PC replacement for all those old PCs in the world.' — Phil Schiller
Gartenberg
'Apple's best days behind it'... again
32
So it begins — the schadenfreude that comes with Apple, and a 'bad' quarter with Wall Street.
Gartenberg
The impact of Apple Watch
17
The impact of Apple Watch goes well beyond the success of one device — it marks the first mass market, always connected, über personal technology.
Gartenberg
The pencil is mightier than the finger
12
"It's like we said on the iPad, if you see a stylus, they blew it." — Steve Jobs