BlackBerry KEYone: For the CrackBerry faithful

BlackBerry is now exclusive a software company but TCL — the same company that makes Alcatel — is releasing all-new hardware under the BlackBerry Mobile brand. That might sound complicated but the result is simple: BlackBerry KEYOne.

And yes, our very own CrackBerry Kevin was live at MWC in Barcelona to MC it.

I'm sure Kevin has 150,000 review with 47 videos and 19,000 photos on the way but, in the meantime, here's what Canada's own Daniel Bader had to say on Android Central:

I'm happy to report that it's actually quite nice. The aluminum frame is solid and the design is anything but pedestrian, with overtly curved sides meeting a flat-top frame and exposed antenna lines. There's an old-school industrial feel to the whole thing that I really dig — the dual tones of black and silver work really well here, harkening back to some BlackBerrys of the past while updating the look for 2017.

There'll be a lot of 'dad jokes' harmed in the making of KEYone reviews — even though there's no indication BlackBerry Mobile will be including a 45-degree leather hip holster in the box.

I don't think anyone with eyes already set on an iPhone 8 — or whatever Apple calls this year's iPhone — will be swayed by KEYone. But I do think the CrackBerry faithful will want to give it a try. And like any classic comeback, that's where they'll need to start.

Check out the hands-on and let me know your thoughts!

BlackBerry KEYone hands-on

See more
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

10 Comments
  • It's TCL, not TLC. Also, why are we reading about Android on an Apple site? 😝 Sent from the iMore App
  • Mobile World Congress is going on in Barcelona right now. Lots of announcements from competition. Rene likes to talk about big announcements from competition and the industry in general.
  • TCL gives TLC to BB? Fixed, thanks!
  • It could be something different amongst the slabs and maybe it can shake off its old image like Buick has been trying to do of late.
    Good on Kevin to flip on the "CrackBerryKevin" sign for Crackberry's 10th anniversary and coincidentally since the KEYone is released close in time makes it a little more exciting to the Crackberry (faithful) crowd. Sent from the iMore App
  • He looks so happy!
  • Do you blame him? Blackberry actually released something that's getting some buzz. Sent from the iMore App
  • I used Blackberry from the original text messaging devices.... then the thumb wheel phones. They were the best made... period, no question. Was very sad to have seen them fall into the abyss. The last Blackberry I owned was the 9700 on T-Mobile. I had always thought their hardware was the best made.... but seems that everyone caught up. Just my personal opinion. I think that TCL might be able to resurrect the brand. We have a 55" TCL SmartTV and I have to say it is a great TV. The picture is fantastic. So maybe they can bring the same quality to the Blackberry.
  • I'm probably picking one up to try it out. It won't replace my iPhone, but can use it as a back up. We'll see. Sent from the iMore App
  • I've always loved blackberry's corporate designs. Just as much as I loved the Lumias colorful ones. May consider picking up this phone. Sent from the iMore App
  • I'm getting a KEYone AND an iPhone8 (or whatever they end up calling it) But then again I'm crazy like that! Rocking iPhone 7 Plus, Mate 9, Pixel, and Lumia 950 currently. ;) But the Mate will probably get sold (or the Pixel) once the KEYone arrives!