Breitling also has an expensive watch that'll connect to your iPhone

Apple isn't the only company making an expensive watch to connect to your iPhone, as luxury watch maker, Breitling, is getting in on the act, too. The B55 Connected is the watch makers first attempts at a connected watch, and while it's not going to be able to call you an Uber or provide your airline boarding card, it will keep some of its features in sync with a companion app on your phone.

In creating its first connected chronograph, Breitling has applied a new philosophy placing the smartphone in the service of the watch so as to enhance its functionality and conviviality. The instrument of the future.

So it's more connected watch than smartwatch, but it's still interesting to see a true luxury timepiece maker taking a step into this space. With a digital display to compliment the analog, owners of the B55 can sync certain data between their phone and watch such as time-setting, time zones, alarms, display and operating parameters, night mode and more. It uses Bluetooth LE to do this, but the main watch movement is still Swiss, and has superquartz inside for super-accurate timekeeping.

It's not a watch that'll appeal to the masses, for sure, but we're not going to lie, we kind of want one. Pricing hasn't yet been announced, but with a looming watch show in Switzerland it shouldn't be long before we know how deep we'd have to dig.

Source: Breitling via Pocket-Lint

Editor at iMore, part time racing driver, full time British guy. Follow him on Twitter and Google+

  • Even this Apple fanboy will admit that, that is a mighty fine-looking watch!
  • Nah, this is a classic douchebag watch. Overdone in every way.
  • Wow! That had to be one of the worst ads I've ever seen. A long teaser that didn't excite in the least. Anyway, as someone eager for the debut of the Apple Watch, all I can say to Breitling is: already obsolete.
  • That's like saying a Ferrari is obsolete because Tesla makes cars. If you think they are obsolete you don't understand the market of luxury watches. Cartier, Rolex, Brietling, Hublot, Audemars, Piaget, etc will exist as long as elevated status is attached to them and that's not changing anytime soon. Apple will make their money on $349 watches. Those other brands survive on $2000 watches and selling likely far far fewer than apple will. And also watch people buy multiple watches. They'll just get both.
  • +1. Perfectly said. Sent from the iMore App
  • I don't disagree with the idea that luxury watches and their wealthy customers will exist for at least a while longer etc. However, that particular watch was the target of my sarcasm. It's fugly and, as some other commenters have noted, functionally uninteresting, even with this new ability to connect to an app/smartphone. That said, it would be nice if the Ferrari is eventually obsolete and electric cars take over, now wouldn't it?! ;-)
  • You know, some people think the Apple Watch is fugly as well? Shocking, I know. And no. It would be horrible if Ferrari wasn't a thing!
  • But how about an electric Ferrari?!
  • Again i think that's a narrow way of thinking. Why would Ferrari necessarily become obsolete because of electric cars? Ferrari can just make an electric car like they've already been doing.
  • Racing pedigree. Apple take note.
  • Breitling has a heritage built around aviation instrument watches... not automobile racing watches. I have collected Breitling for many years and this specific model is a spin-off of their famous B-1/Aerospace Professional range. It is a watch for pilots. What I personally like about this model is how it honors the famous Breitling B-1 of a number of years ago, yet it is updated so the watch functions can be set on the iPhone. Nothing wrong with that. This is not supposed to be the Apple Watch. This is a true professional instrument utilized in flight. I have yet to see the retail price but my best guess is that you are looking at somewhere around $5,000 - $6,000. Even the least expensive Breitlings are now going for $3,000 +. All that said... the one thing I don't like is the Bluetooth logo on the dial. I think it detracts from the aesthetics and design elements. In other words... its a bit cheesy! But again, anyone that tries to compare this to the Apple Watch or any other smart watch is way off base.
  • That's was an exciting video about nothing. Combining basic features with an app does nothing. Everything the app does the phone can do without the watch. The digit display looks like my old cars odometer
  • Yeah. A toe in the water at best. Might have seemed interesting 3 years ago. given what smart watches are doing or about to do now, this seems like a very expensive yawn. Sent from the iMore App
  • More interested in that than the apple watch edition and it's probably cheaper... Especially the band. Posted via the iMore App for Android
  • Brietling always struck me as too busy looking. Granted so do a lot of chronographs and i guess it's supposed to be like for racing or yachting or something.
  • If you are saying "not the only company", then what about mentioning MontBlanc? Sent from the iMore App
  • MontBlanc makes a watch band, if I'm not mistaken? Not a watch?
  • You are correct, however the initial release wasn't for the band - it was for a watch that has the band :) This qualifies them as an entrant into the smart watch segment :) Sent from the iMore App
  • The more I learn about watches, the thing I find fascinating about Apple Watch and smart watches in general, is the without the preceding rise in popularity of "douchebag watches" (like Rolex's and the one in this article), the smart watch would likely have never come into being. Historically watches were a lot smaller on the wrist (generally 24mm to about 38mm) and large, chunky watches that take up your whole wrist even if you are a dude with big wrists, are a "new thing." Now the Apple Watch, like pretty much all smart watches, is f*cking HUGE on the wrist. The 38mm "small" version is far too large for most women's wrists for example. It's only the fact that for this preceding (and very short) period of time, we have become used to watches that take up the whole wrist, are exceedingly heavy, and also thick, that causes us to look at these giant monstrous smart watches, and think they look okay. Even so I think this watch is going to be a hard sell for females who have some fashion sense, or who have worn watches previously and know what size it "should" be on the wrist. So if the Apple Watch is successful (and I think it clearly will be), instead of "Here's to the crazy ones," we should all take moment to say "Here's to the douchebags," for normalising the practice of wearing oversized heavy watches covered in cheap gold that are priced far in excess of their actual worth. Without them, there would be no Apple Watch. :-/
  • **** hurt because you can't have one?
  • I find this to be a good-looking watch -- a bit "busy" for my taste, but still good-looking. Unfortunately, the only thing "innovative" about this watch is that one can access all the functions through their smartphone via Bluetooth connectivity. Want to set an alarm? Instead of pushing buttons on your watch, whip out your phone. Want to set a countdown timer? Get out your phone. Want to adjust timezones? Again, get out your phone. If you want a watch that melds analog with digital functionality, check out Kairos's mechanical smart watches: They're the most beautiful and feature-rich smart watches (right after the Apple Watch), IMO.
  • The branding covers the entire circumference of the watchband! So much for subtlety. Can they not just let the design speak for itself?
    By way of contrast, the Apple watch has no visible logo, Not even on any of the watch faces I've seen so far. Could be a first for an Apple product that isn't an accessory.
  • The bottom line on this one is very simple... its not a smartwatch... its a watch that has an app that connects it to your iPhone so you can set the functions from the phone... end of story. It's a pilots instrument tool, not a race watch (as some have eluded to) and has specific functions that pilots use on a daily basis. Breitling has been making pilot specific tool watches for 50 + years. The fact is that they make about the best pilot watches on the planet. They are not cheap... you won't find a new Breitling (from an approved dealer) for less than $3,000... and that is a SuperQuartz model. This specific model is a spin-off of the B-1 and Aerospace ranges as I mentioned in an earlier post. These are iconic watches if you are a pilot (or collect Breitling) and know the models they produce. Granted, if you are not used to seeing these types of watches, the dial can seem very busy. But the bezel, for example, (dependent on model) will allow you to navigate via the stars or find true North by location of the sun to the watch. Other models allow you to manually calculate fuel, speed, load, estimated landing time, etc. So their is no way one can compare this watch to an Apple Watch... it is simply apples and oranges. And, the digital display works in conjunction with the lights on the flight deck. Under normal light it looks gold... at night when the flight deck lights are on it turns a bright green color. So pretty cool stuff to be sure. A lot of Navy and Air Force pilots wear Breitlings for their ruggedness and easy to read dials. They area also specific built not to blow apart during ejection at high altitudes.