CEO of UK smartphone carrier EE tells employees a 5G iPhone is 'days away'

By Oliver Haslam
published

Fake iPhone 12 concept
Fake iPhone 12 concept (Image credit: Rene Ritchie / iMore - iPhone 12 concept )

What you need to know

  • EE CEO Marc Allera has told employees that a 5G iPhone is "days away".
  • Apple's Eddy Cue even had a cameo in the video, too.
  • It isn't clear just how many days Allera is talking about, though.

Apple is set to announce a new 5G iPhone in just "days" according to the CEO of British carrier EE. Marc Allera was speaking to employees via a video presentation that appears to have fallen into the hands of MacRumors.

During the video, Allera tells his team that the 5G iPhone is "just days away" although that isn't necessarily anything we didn't already know. The real question is how many days away that iPhone is.

Eddy Cue EE Screencap

Eddy Cue EE Screencap (Image credit: MacRumors)

"We are just days away from Apple's next major launch, a 5G iPhone, which will be a huge boost for 5G," said Allera, in an internal video presentation shared with the company's employees today. "Teams in all parts of Consumer have been preparing all year to win this launch, and be Europe's number one partner for Apple."

Apple's services head Eddy Cue also made an appearance in the video, praising EE for the way it bundles Apple's services in with carrier plans. Apple Music and Apple Arcade have been joined by Apple TV+ as customers get more with their monthly carrier sub.

Apple is set to announce four new 5G iPhones "within days" as we know, with a special event likely to be streamed online. As for exactly when that will happen, nobody seems to know.

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.