Company behind MrBeast Burger to launch delivery-only TikTok restaurants

Tik Tok Restaurant
Tik Tok Restaurant (Image credit: Virtual Dining Concepts)

What you need to know

  • TikTok is creating 300 delivery-only restaurants.
  • It will be powered by the company that helped create MrBeast Burger.
  • Menu items will include TikTok's viral baked feta pasta.

TikTok is going to open 300 delivery-only restaurants in the U.S. to try and capitalize on some of its viral food trends.

As reported by Bloomberg:

On Dec. 17, the video-sharing platform announced a partnership with Virtual Dining Concepts to launch delivery-only TikTok Kitchen locations across the country, starting in March. Food and recipe videos have become a key part of the site's programming, with clips racking up millions of views. The company recently reported that more than 1 billion people worldwide use the platform monthly.

Virtual Dining concepts is the company that helped launch MrBeast Burger and says that 300 TikTok restaurants are planned at launch, with a further 700 expected by the end of 2022. Co-founder Robert Earl described the situation as a unique opportunity given TikTok's one billion monthly viewers saying "It's the first time there's a brand like this out there—an audience of hundreds of millions of people." From VDC's website:

Restaurateurs, earn up-to $500+ profits daily by utilizing your existing equipment and staff to operate this delivery-only brand. TikTok Kitchen will be available online only thus not affecting your restaurant's in-person dining and pick-up options. The menu is inspired by the hottest food trends on TikTok. The dishes celebrate food trends made famous by TikTok creators. TikTok, with over 1 billion subscribers, provides a space for a wide range of creators to post videos featuring recipes and food hacks. These culinary trends have made the food space explode, and VDC has a menu that allows restaurants across the country to opt-in and become a market partner.

As you might expect the TikTok restaurants will serve viral food items from the platform on its menu, including the world-famous viral baked feta pasta. Prices will be "comparable to other Virtual Dining Concept brands" according to the report. The menu will change quarterly with viral items being added and some constant offerings.

According to TikTok, profits from the restaurant will go to creators of the menu dishes and to support promising cooks on its platform.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9