More information is becoming available following the announcement of Apple buying Beats for $3 billion, including Tim Cook calling the deal a no-brainer, and word that both Jimmy Iovine and Dr. Dre will be reporting to senior vice president of services, Eddy Cue. The New York Times:
The Wall Street Journal said Iovine will leave his job as Chairman of Vivendi's Interscope Records to work full time for Apple. Dre will continue to produce music as well as work for Apple. Both will spend as much time at Apple's Cupertino headquarters as necessary.
Re/code interviewed Tim Cook:
Cook also admitted that, while Apple could certainly have built a Beats-like business themselves, getting Iovine and Dre, and getting a head-start by not having to build it themselves, was valuable.
It's official but that doesn't mean we'll know the extent of Apple's plans for the Beats brand, hardware, or services for a while yet.
What do you think they should do?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.