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Developers can now offer their apps for pre-order up to 180 days

App Store
App Store (Image credit: iMore)

What you need to know

  • Apple has extended the amount of time for pre-orders for apps.
  • Developers can now make their apps available for pre-order up to 180 days.
  • That time has been extended from 90 days.

Apple is extending the amount of time that developers can offer their app for pre-order to users in the App Store.

In a news update (opens in new tab) on the Apple Developer website, the company has announced that customers can now pre-order an app up to 180 days before it is released on the App Store. Once the app is released, customers who have pre-ordered the app will receive a notification and, if they don't install it manually, it will be downloaded to their device within 24 hours.

Apple says that it is extending the amount of time for pre-orders to give developers more time to build excitement around their new app.

Now you can let customers pre-order your app up to 180 days before it's released for download on the App Store. Take advantage of this longer lead time to build more excitement for your app's features, services, and content, and to encourage more pre-orders. Once your app is released, customers will be notified and it will automatically download to their device within 24 hours.

Apple has allowed developers to offer their apps for pre-order since 2017. Until now, you could only pre-order an app up to 90 days before it released for download on the App Store. With today's announcement, that time is now doubled.

Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.